Dubai International Chamber, a prominent entity within the Dubai Chambers framework, recently hosted the latest installment of its "In Focus" initiative. This event, aimed at enriching the understanding of Dubai-based companies regarding trade and investment landscapes, particularly in Morocco and Senegal, as well as broader opportunities across North and West Africa, was met with success. Drawing in 95 representatives from the private sector within the emirate, the session provided a valuable platform for engagement and discourse.

"In Focus" stands as a cornerstone for Dubai businesses to interact with both public and private sector leaders from designated markets, fostering cross-border partnerships and catalyzing mutual business growth. Participants gain access to firsthand insights into targeted countries and regions, along with expert guidance on international expansion strategies, encompassing market intelligence, business networking, and establishment procedures.

The Morocco and Senegal edition of "In Focus" facilitated meaningful connections between Dubai-based companies and key stakeholders from both nations. It served as a forum to explore trade and investment prospects while spotlighting the supportive role of Dubai International Chamber in facilitating business expansion into crucial African markets.

Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, emphasized the significance of Africa's rapidly growing economies and the ample opportunities for private sector engagement. He highlighted the chamber's commitment to supporting Dubai-based businesses in accessing African markets, aligning with strategic objectives outlined in the Dubai Economic Agenda (D33) to bolster foreign trade and expand the economy. The event featured presentations outlining synergies between Dubai and Africa, particularly focusing on opportunities in Morocco and Senegal. Discussions delved into the intricacies of conducting business in these countries, shedding light on potential trade and investment prospects alongside governmental initiatives aimed at fostering a conducive business environment.

Furthermore, the event served as a precursor to the "New Horizons" initiative, a series of tailor-made trade missions organized by Dubai Chambers. These missions offer a blend of stakeholder meetings, site visits, and cultural exchanges, tailored to each destination. Past initiatives have successfully explored various regions, including Central Asia, the United Kingdom, South Africa, East Africa, West Africa, and Hong Kong.

The event generated significant interest and registrations for upcoming trade missions, further underscoring the value of initiatives aimed at fostering international business relationships and economic growth.